May 27, 2010 by George Eberstadt
After over a year in the market helping a few dozen innovative online retailers add social shopping features to their stores, we thought it was time to synthesize and share the big lessons we’ve learned. So here [drumroll] is our new whitepaper: Onsite Social for Online Commerce. In it, we get specific about things like:
- How to leverage social networks for Social Merchandising within your store
- How to most effectively encourage shoppers to share news of their purchases with their social network friends
- Why adding Social to ecommerce sites requires different strategies than for content sites
- What sort of results are realistic to expect
We’re just putting it out there – no registration required to get it. If you find it thought-provoking, we hope you’ll get in touch with us and pass it on to others. Enjoy!