Behind our new look
I thought I would take a minute and share a few words on TurnTo’s new branding that launched last month. For those of you that read our blog through our content feed, I encourage you to stop by the new website to see it in action.
While Visual Reviews was in development last year, we began work on a new brand system that would not just convey our vision for TurnTo, but also integrate and showcase our growing number of products and services.
For the logo, we aimed to communicate our community building vision, technical innovation, and fanatical attention to results, which are all core to our mission. The new mark breaks with some traditional conventions in logo design which gives us the flexibility to use it in more sizes and treatments.
The supporting modular systems of color and content structure provide clarity and consistency across all of our media touch points.
Design consultant Erica Heinz worked closely with our product and marketing teams to develop the new program.
« The new look is bright, clear, and responsive, reflecting the company’s spirit of innovation and service. The brand system gives each product a distinct identity and adds a unique, modern mark to represent interconnectedness. »
It was very important that the entire system be designed mobile-first to ensure great experience across devices and continents. We were fortunate to have former MoMA and New Yorker web developer/artist Dan Phiffer lend his talents to bring the new brand to the web.
Our team is excited about the new look and we hope you fall in love with it too.