Study shows large effect of Social on awareness, purchase intent

April 22, 2010 by George Eberstadt

A new study out from Facebook and Nielsen shows that adding even a small social element to an advertisement dramatically increases the effectiveness of the ad.  We’re excited about this research because it provides some pretty solid guidance on the effect merchants can expect from adding social elements to product merchandising on their online stores: increased conversion rates, increased loyalty/repeat-purchase rates.  Their chart tells the tale: