January 20, 2017 by John Swords
I recently attended Listrak’s Partner Expo at the company’s 2017 Winter Summit. TurnTo’s chief product officer, John Swords, traveled with me to Lancaster, PA, where Listrak brought all of its team members together for a week of training and team building.
I’ve always been a fan of working with Email Service Providers (ESPs).
Like SIs, ESPs, such as Listrak, work very closely with industry-leading retailers and brands and become deeply integrated with their marketing teams. All of that time working together leads to innovative insights, and those insights lead to ground-breaking marketing strategies and products.
I’ve always known Listrak has industry-leading professional services, but the team’s product presentation stole the show at the 2017 Winter Summit. The data they are collecting with cross-device identification makes their content personalization and programmatic marketing products that much more effective. I was very impressed.
It was highly valuable for Swords and I to have an entire day of conversations with members of literally every team at Listrak. We immensely enjoyed drawing attention to what TurnTo is able to do for our mutual clients, hearing what they find interesting and discussing strategies to deliver more value through our partnership.
If you’re intrigued or would like to know more, check out the links above, or feel free to contact me at firstname.lastname@example.org.