March 14, 2011 by George Eberstadt
Join us and leading Yahoo Store services provider FastPivot for a webinar on:
Tuesday, March 29, 2011 2:00 PM – 3:00 PM EDT
Question-and-Answer systems are one of the hottest topics on the social web. Now learn how to use Social Q&A on your store to increase conversions, bring past customers back, improve your SEO rankings, and drive fresh traffic from social networks.
The goodwill of your customer base is the #1 asset of your business. Don’t leave it locked away. Adding Social Q&A to your store can release this untapped goodwill to generate more sales by connecting your shoppers directly to your customers. That’s what makes it “Social” – this isn’t just another customer service tool; this is a level of community engagement you’ve never seen before. Results include: – Shopper questions about popular items typically receive 3-6 answers from customers within 24 hours – 80% of these questions receive their first customer answer within an hour or two – 7% of past customers receiving a shopper question email return to the store to provide an answer – Shoppers who engage with Q&A convert at a massively higher rate – as high as 7X the baseline – Often produces more user-generated-content (UGC) than customer reviews with attendant SEO benefits During the webinar we’ll walk you through a number of live examples of Social Q&A in action on Yahoo! Stores. Register here